Chad Richard is a leading expert in consumer understanding, having spent over 20 years launching, managing, and helping build world-leading brands for companies such as Procter & Gamble, ADT Security Services, Sunbeam, Oster, Blue Cross Blue Shield, and others. A key part of his role was understanding more about PEOPLE, their LIVES, and their PROBLEMS than anyone else, so that he and his teams could develop solutions to best meet their needs.
This research summary is broken into sections, each highlighting a different key finding identified in the research as being among the most impactful in determining happiness in life as well as expert tips on how to capture happiness in that area.